The newsletter Finance Leaders actually USE
Real Capital Structure Decisions - bring clarity to complexity through real life examples.
Budgeting Frameworks That Actually Work - Plug and play framework to build executive presence.
Mental Models For Navigating Complexity - Become known for your strategic insights in weeks, not years.
Join 5,000+ CFOs and FP&A leaders who went from buried in reports to influencing key decisions.
What Leaders Say
Trusted by high-impact CFOs and forward-thinking FP&A professionals
Finance Manager
“Appreciated all the effort you put into running this newsletter. It has been so insightful and valuable.“
CFO
“ Great presentation of capital structure nuances. Thanks for sharing the ratios you look at.“
Director of FP&A
“ I always thought my budgeting process was good. Now I see room for improvement. I took notes and will apply this in the coming weeks.“
FP&A Manager
“ This is the playbook every professional should have before joining an FP&A team.“
Who is this for?
CFOs buried in reports
Move from reporting to leading critical decisions that drive company strategy and profitability.
VP of finance preparing for the next step
You know the technical side of the job. We will help you master the soft skills you need to reach the next step.
FP&A Leaders seeking strategic clarity
Learn the frameworks and language your CEO and board actually want from finance.
Operators wanting a deeper understanding of finance
Understanding finance can unlock a huge potential for your business. Every week you’ll understand what’s hiding behind your business numbers.
Meet the Founder
If you’re expecting another CFO who obsesses over spreadsheets, compliance, and cost-cutting…you’re in the wrong place.
Because that has never been me.
Over the past two decades, in banking, private equity, and as CFO of a rapidly scaling e-commerce brand, I learned one crucial lesson:
Finance isn’t about numbers.
It’s about clarity, strategy, and driving real growth.
When I started sharing this idea on LinkedIn, over 6,000 CFOs and FP&A professionals joined the conversation in just one month.
It confirmed what I suspected: finance leaders like us are exhausted from endless reporting and being a back-office function.
We want to build intelligent systems, create meaningful leverage, and shape our company’s future; not just document its past.
I founded The CFO Effect to give finance leaders the frameworks, strategies, and real-world insights I wish someone had given me years ago.
Because the next generation of finance leaders won’t just report value, they’ll create it.
Now it’s your turn.
Sharper thinking. Clearer decisions. Better leadership.
